Marketing Built for Contractors

MORE LEADS.MORE JOBS.ONE MARKETING PARTNER.

One partner for your website, local SEO, Google Ads, and the call tracking that ties every lead back to a job.

Fifteen minutes. If it's not a fit, I'll tell you on the call.

Not ready to talk? Get a free video audit first →

Websites • Local SEO • Google Ads • Google Business • Lead Tracking

keepcalmwaterandmold.com
Keep Calm Water & Mold — Client Website by Forge
New Lead

Mold Inspection

Columbus, IN

via Google Ads
Google Search

Page 1

Google Rankings

Target Search Terms

6X ROASGoogle Ads
Built for Home-Service Contractors
Water & MoldConcrete CoatingsRoofingFlooringWaterproofingHVACPlumbing
Real Client Results

From Zero Digital Foundation to Page 1 & Qualified Leads

Forge built Keep Calm Water & Mold's digital marketing system from the ground up. Website, local SEO, Google presence, paid search, and conversion tracking — all under one strategy, built to generate qualified opportunities.

Keep Calm Water & Mold

Keep Calm Water & Mold

Water Damage & Mold Remediation — Columbus, IN

PAGE 1

Google Rankings

for Target Search Terms

Achieved within a few months

6X ROAS

Google Ads Return

on Ad Spend

In the first 3 months, based on client-confirmed revenue

What Forge Built & Manages

High-converting contractor website
Local SEO & search strategy
Google Ads campaign & ongoing optimization
Google Business Profile optimization
Call & form conversion tracking
Service-area and conversion strategy
Ongoing website & campaign optimization

Results for Keep Calm Water & Mold. Individual results vary based on market, budget, and competition.

View Full Case Study
The Problem

Your Marketing Should Work as One System

Most contractors have the pieces scattered across different vendors who don't communicate. Forge connects those pieces under one growth strategy.

Outdated Website

A website that doesn't convert is an expense, not an asset. Homeowners judge credibility in seconds—and move on.

SEO Handled Separately

When your SEO agency doesn't know your website, critical on-page signals get missed and rankings stall.

Google Ads Wasting Budget

Ads without the right tracking, negative keywords, or a converting landing page burn money and deliver weak leads.

Weak Google Business Presence

Google Business drives Google map results calls. An incomplete or unoptimized profile hands those calls to competitors.

No Lead Tracking

Without call and form tracking, you can't know which channels generate revenue and which waste your budget.

Multiple Vendors, No Strategy

Separate vendors for website, SEO, and ads rarely share data. The result is disconnected spend and missed opportunities.

Built around leads — not marketing deliverables
One point of contact. No handoff confusion.
Every channel shares the same data and strategy
Our Services

The Forge Contractor
Growth System

What we build, run, and report on every month.

Contractor Websites

Modern, fast, mobile-first websites designed around calls, estimate requests, trust, and conversion. Built to perform—not just look good.

Local SEO

Service pages, city pages, technical SEO, indexing, content optimization, internal linking, and local search strategy to capture high-intent organic traffic.

Google Business Profile

Google Business Profile optimization, services, categories, photos, reviews, local signals, and ongoing improvements to show up in the Google map results.

Google Ads Management

High-intent search campaigns, keyword strategy, negative keywords, conversion tracking, geographic targeting, and ongoing optimization to reduce wasted spend.

Lead & Conversion Tracking

Track phone calls, forms, inspections, and lead sources so every marketing decision is based on actual business outcomes—not guesswork.

AI & Automation

Lead response, follow-up, qualification, appointment scheduling, and workflow automation—when it provides a clear business benefit.

Specialists. Not Generalists.

Water Damage & Mold
Concrete Coatings
Waterproofing & Foundation

Also serving roofing, flooring, remodeling, HVAC and plumbing.

How It Works

A Clear Path to
Consistent Lead Flow

01

Audit

We analyze your website, Google visibility, competitors, advertising, and customer journey to identify where opportunities are being lost.

02

Build

We create or improve the website, SEO foundation, tracking infrastructure, Google presence, and conversion path.

03

Launch

We launch targeted campaigns and connect traffic sources to measurable lead actions—calls, forms, inspections.

04

Optimize

We continuously review search terms, rankings, conversion rates, lead quality, and campaign performance to improve results over time.

Nick Berdine, Founder of Forge Contractor Marketing
Who You're Working With

You Work With Me. Not an Account Manager.

I'm Nick Berdine. I build the strategy, run the campaigns, and answer the phone when you call. Contractors who've hired an agency before know the pattern — sold by a closer, handed to someone junior. That doesn't happen here.

Our Work

Client Examples

Real contractor websites and marketing systems built to generate qualified leads.

Featured Client
Red Rhino Concrete Coatings Website

Red Rhino Concrete Coatings

Complete digital overhaul for Fort Wayne's premier coating specialist.

  • First Page on Google for Key Terms
  • 340% Lead Increase (90 Days)
  • 98/100 PageSpeed Score
Featured Client
Keep Calm Water & Mold Solutions Website

Keep Calm Water & Mold

Complete digital marketing system built and managed for a Columbus-area restoration company.

  • Page 1 Google Rankings
  • ~3X Google Ads ROAS
  • Qualified Leads Generated
Demo Build
Book a 15-Minute Call
Hardwood Flooring Demo

Artisan Hardwood Systems

Flooring Contractor — Demo Build

"

"Nick built us a site that actually ranks. We went from 2 calls a month to 5–10 quotes a week. The system works."

– Mike R., Solid Rock Epoxy

Frequently Asked Questions

Short answers. No fluff.

Still have questions?

Book a 15-minute call and get a clear picture of your situation.

Next Step

Fifteen Minutes. Then You'll Know Where Your Leads Are Going.

Before we talk I'll pull up your website, your Google Business Profile, and two competitors in your market. On the call I'll show you what I found and what I'd fix first. If we're not a fit, I'll tell you then — not three emails later.

Fifteen minutes, on your schedule
I do the research before the call, not during it
No pitch deck, no proposal to sit through

Book a 15-Minute Call

Pick a time that works for you. I'll have done the research before we get on.

Book a 15-Minute Call
Not Ready to Talk?

Get a Free Video Audit Instead

Send me your company name and I'll record a three-minute video walking through your website, your Google Business Profile, and two competitors who are outranking you. Yours to keep, whether or not we ever work together. No call required.